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May 17, 2024
That Subtle Mix of Tech That Makes In-Person Conferences Better
Slack, Sheets, and Slido—or a similar mix of apps—can make people feel included and help them make connections. Everything else at the conference rises and falls on inclusion.
Apr 24, 2024
ARS9 Editing: A shortcut to valuable, objective revision suggestions
Earn the privilege of telling someone how to improve their writing by filtering all your feedback through a standardized scoring system.
Feb 26, 2024
The internet turned into a crowded mall. Now you need a corner shop.
On the need for a simpler, smaller internet to stand out from the crowd, meet interesting people, and build a calmer business.
Jan 19, 2024
No one wants to read your tutorial, until they do
Everyone won't read every article you write. And that's good. That frees you up to write both what you want and what's most likely to rank on Google search, and give everyone the articles they're most likely to want to read.
Dec 11, 2023
What I learned from reviewing 120 blogs from popular SaaS apps
There are a handful of great opportunities to do something different while sticking with proven formulas.
Nov 17, 2023
“Write for humans” is garbage advice for SaaS blogging
Do you want your writing to garner reactions or respect? Because most of the writing advice du jour is all about the former.
Nov 10, 2023
Solve the boring problems, and win
Build something nice to have, and people will drop it when the budget's tight. Build something people have to have, and they'll keep using it as long as it fits their needs.
Nov 9, 2023
A Writer's Guide to Hacker News
The social network for startups and developers might be your best place to build an audience for your startup. It's also a tough, skeptical crowd where it can be hard to get attention. Here's what we've found to work—from a team that's hit the Hacker News homepage over a dozen times.
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