SaaS Writing Consultation & Production
SaaS Writing Consultation & Production
Our Writing
A few of our favorite things we've written for clients
Buttondown
For 41 minutes, the four Artemis II astronauts will be cut off from the rest of humanity.
Then they’ll crest the far side of the Moon. The Orion spacecraft will fire up its infrared laser-based communications system, using a four-inch optical telescope to lock onto home. 1.28 seconds later, give or take a few centiseconds, data will reach terrestrial receivers at Table Mountain, California and White Sands, New Mexico. Then another four thousandths of a second to Mission Control in Houston. Then back again, infrared light retracing the route to the Moon. 238,000 miles from Earth, the astronauts’ inboxes will blow up with unread messages.
Buttondown
For an uncomfortably hot minute, English was the official language of email.
A few programs let you send accented and non-English characters, sure. But if you were emailing people in the early 90s who didn’t use the same client as you, chances were slim to none that a non-English message would be readable in their inbox.
The first email between Germany and China on September 14, 1987, for example, was both historic and riddled with typos. It used UEBER instead of ÜBER, GROSSE instead of GROẞE, and none of the Chinese names displayed Pinyin’s accented letters. Here two countries were trying to communicate across a “great wall” and stuck using a language foreign to both of them.
Email attachments, written in machine language, had their own translation problems. Solving those, it turned out, ended up expanding email’s borders spectacularly.
Buttondown
Spinning the radio dials like mini roulette wheels was, in 1993, the best way to discover new music. Static, a snatch of a familiar song, a news report, then ah wait that sounds interesting. You’d walk into a record store with that song stuck in your head, and with any luck would walk out after a conversation with the clerk a few tapes richer, a few dozen dollars poorer.
One year later, everything had changed. For in 1994, the best way to discover new music was to email an AI.
Cord
Chat looks deceptively simple. At first glance, it’s just text.
But there are tons of small but important details that can make or break the UX. Typing indicators. Real-time syncing between devices. Chat history. Read status. Notifications. Integrations. Accessibility. A database to store all of the conversations. Settings for notification options.
Everything you’d expect in a standard chat interface today, your users will expect in your AI chatbot.
ScreenCloud
There are hundreds of TVs for sale today to pick from, in dozens of sizes, powered by at least six different display technologies with five common resolutions ranging from under a hundred dollars to low six figures. Which TV is the best display for your digital signage rollout?
We’ve done the homework for you. With ScreenCloud's decade of experience in rolling out digital signage for enterprises of all sizes, we’ve learned the specs that matter most for workplace displays. In this eBook, you’ll learn the display terms, specs, and considerations that matter most when buying TVs for your office, to optimize your budget while buying screens that will be crisp, bright, readable, and easy to maintain over their estimated lifespan.
Cord
Teams want to talk where they work. They don’t want to email files. They don’t want to share links in Slack and chat about them there.
That was the core inspiration behind Notion. “The best people can do is to duct-tape everything together, previously with emails, nowadays with Slack,” noted Notion CEO Ivan Zhao. Notion was built “to challenge this status quo of ‘software as silos.’”
A similar focus on in-app collaboration is what propelled Figma’s incredibly fast growth. “87% of first-time Figma users were invited by a colleague,” shared the Figma team.
Give people the tools to talk and take on tasks, together, and something magical happens.
ScreenCloud
When someone RSVPs to your webinar, the details get added to a spreadsheet. When a customer submits a help request form, it pings your support team’s Slack channel. Some apps are built to communicate with others. You set up an integration and data moves back and forth, no problem. Other software requires a few extra steps to connect.
Automation platforms like Microsoft’s Power Automate and Zapier are one way to get apps to share data with each other. But what if you want to create an automation for software that isn’t in their directories? Chances are good that setting up a webhook will work.
Fillout
Every shared spreadsheet breaks down, eventually. It’s only a question of how badly. Someone will put the wrong data in a column, accidentally overwrite a formula, or clutter the sheet with quick something in blank columns. It could be fine. Or work could grind to a halt as small issues in the spreadsheet add up over time.
JPMorgan lost over $6 billion in 2012 largely from spreadsheet processes that relied on copying and pasting data, and a broken Excel formula. Similar disasters struck Fidelity (leaving a $1.3 billion loss) and the London Olympics (accidentally selling 10,000 phantom tickets), and could strike a critical spreadsheet in your business, too.
Buttondown
Email, for just under three years, came in a blue-and-white envelope from the United States Postal Service.
Every new technology, it seemed—telegrams, telephones, faxes, and faster delivery services alike—had threatened the Postal Service’s monopoly on delivering the mail.
This time, the threat seemed existential. A 1982 Congressional report predicted that “Two-thirds or more of the mailstream could be handled electronically,” and “the volume of mail is likely to peak in the next 10 years.”
Good thing the mailmen were ready. The Post Office had landed on a plan to co-opt the email revolution.
Buttondown
People like to tell the story of how VHS beat Betamax because adult film studios backed VHS. It’s a clutch-your-pearls story that says nothing about why these multi-million-dollar businesses picked one format over the other. The real story is that while Betamax tapes had better resolution and fidelity, VHS was cheaper, offered longer recordings, and, most importantly, was the more open format.
Not many people talk about how or why RSS won the content syndication war because few people are aware that a war ever took place. Everyone was so fixated on the drama over RSS’s competing standards (Atom vs RSS 2.0) that they barely registered the rise and fall of the Information and Content Exchange (ICE) specification, which had been created, funded, and eventually abandoned by Microsoft, Adobe, CNET, and other household names.
Buttondown
For 41 minutes, the four Artemis II astronauts will be cut off from the rest of humanity.
Then they’ll crest the far side of the Moon. The Orion spacecraft will fire up its infrared laser-based communications system, using a four-inch optical telescope to lock onto home. 1.28 seconds later, give or take a few centiseconds, data will reach terrestrial receivers at Table Mountain, California and White Sands, New Mexico. Then another four thousandths of a second to Mission Control in Houston. Then back again, infrared light retracing the route to the Moon. 238,000 miles from Earth, the astronauts’ inboxes will blow up with unread messages.
Buttondown
For an uncomfortably hot minute, English was the official language of email.
A few programs let you send accented and non-English characters, sure. But if you were emailing people in the early 90s who didn’t use the same client as you, chances were slim to none that a non-English message would be readable in their inbox.
The first email between Germany and China on September 14, 1987, for example, was both historic and riddled with typos. It used UEBER instead of ÜBER, GROSSE instead of GROẞE, and none of the Chinese names displayed Pinyin’s accented letters. Here two countries were trying to communicate across a “great wall” and stuck using a language foreign to both of them.
Email attachments, written in machine language, had their own translation problems. Solving those, it turned out, ended up expanding email’s borders spectacularly.
Buttondown
Spinning the radio dials like mini roulette wheels was, in 1993, the best way to discover new music. Static, a snatch of a familiar song, a news report, then ah wait that sounds interesting. You’d walk into a record store with that song stuck in your head, and with any luck would walk out after a conversation with the clerk a few tapes richer, a few dozen dollars poorer.
One year later, everything had changed. For in 1994, the best way to discover new music was to email an AI.
Cord
Chat looks deceptively simple. At first glance, it’s just text.
But there are tons of small but important details that can make or break the UX. Typing indicators. Real-time syncing between devices. Chat history. Read status. Notifications. Integrations. Accessibility. A database to store all of the conversations. Settings for notification options.
Everything you’d expect in a standard chat interface today, your users will expect in your AI chatbot.
ScreenCloud
There are hundreds of TVs for sale today to pick from, in dozens of sizes, powered by at least six different display technologies with five common resolutions ranging from under a hundred dollars to low six figures. Which TV is the best display for your digital signage rollout?
We’ve done the homework for you. With ScreenCloud's decade of experience in rolling out digital signage for enterprises of all sizes, we’ve learned the specs that matter most for workplace displays. In this eBook, you’ll learn the display terms, specs, and considerations that matter most when buying TVs for your office, to optimize your budget while buying screens that will be crisp, bright, readable, and easy to maintain over their estimated lifespan.
Cord
Teams want to talk where they work. They don’t want to email files. They don’t want to share links in Slack and chat about them there.
That was the core inspiration behind Notion. “The best people can do is to duct-tape everything together, previously with emails, nowadays with Slack,” noted Notion CEO Ivan Zhao. Notion was built “to challenge this status quo of ‘software as silos.’”
A similar focus on in-app collaboration is what propelled Figma’s incredibly fast growth. “87% of first-time Figma users were invited by a colleague,” shared the Figma team.
Give people the tools to talk and take on tasks, together, and something magical happens.
ScreenCloud
When someone RSVPs to your webinar, the details get added to a spreadsheet. When a customer submits a help request form, it pings your support team’s Slack channel. Some apps are built to communicate with others. You set up an integration and data moves back and forth, no problem. Other software requires a few extra steps to connect.
Automation platforms like Microsoft’s Power Automate and Zapier are one way to get apps to share data with each other. But what if you want to create an automation for software that isn’t in their directories? Chances are good that setting up a webhook will work.
Fillout
Every shared spreadsheet breaks down, eventually. It’s only a question of how badly. Someone will put the wrong data in a column, accidentally overwrite a formula, or clutter the sheet with quick something in blank columns. It could be fine. Or work could grind to a halt as small issues in the spreadsheet add up over time.
JPMorgan lost over $6 billion in 2012 largely from spreadsheet processes that relied on copying and pasting data, and a broken Excel formula. Similar disasters struck Fidelity (leaving a $1.3 billion loss) and the London Olympics (accidentally selling 10,000 phantom tickets), and could strike a critical spreadsheet in your business, too.
Buttondown
Email, for just under three years, came in a blue-and-white envelope from the United States Postal Service.
Every new technology, it seemed—telegrams, telephones, faxes, and faster delivery services alike—had threatened the Postal Service’s monopoly on delivering the mail.
This time, the threat seemed existential. A 1982 Congressional report predicted that “Two-thirds or more of the mailstream could be handled electronically,” and “the volume of mail is likely to peak in the next 10 years.”
Good thing the mailmen were ready. The Post Office had landed on a plan to co-opt the email revolution.
Buttondown
People like to tell the story of how VHS beat Betamax because adult film studios backed VHS. It’s a clutch-your-pearls story that says nothing about why these multi-million-dollar businesses picked one format over the other. The real story is that while Betamax tapes had better resolution and fidelity, VHS was cheaper, offered longer recordings, and, most importantly, was the more open format.
Not many people talk about how or why RSS won the content syndication war because few people are aware that a war ever took place. Everyone was so fixated on the drama over RSS’s competing standards (Atom vs RSS 2.0) that they barely registered the rise and fall of the Information and Content Exchange (ICE) specification, which had been created, funded, and eventually abandoned by Microsoft, Adobe, CNET, and other household names.